Hacıoğlu started his flavor journey in 1965 in this small shop of the Hacıoğlu family that offers traditional flavors. This initiative, initiated by the elders of the Hacıoğlu family, led this small shop to become a food giant with 100% Turkish capital a generation later.
Hacıoğlu, which served as classic lahmacun and kebab restaurants in the first years of its establishment. In 1993, it broke new ground in the world by switching to “lahmacunda fast service”. With this breakthrough he made in 1993, Hacıoğlu integrated the fast food system with the traditional Turkish taste. In this period when he accelerated his investments, Hacıoğlu tended to grow with the franchising system and in a short time, the Hacıoğlu brand turned into a flavor chain with stores opened in many regions of Turkey.
In this process, where the works were carried out meticulously, Hacıoğlu not only improved the store architecture, technical capacity, machinery and equipment park, but also enriched its product range.
The product range, which initially consisted of lahmacun, ayran and soft drinks, in the following years; It diversified with products such as peymacun (patented product), chicken doner, meat doner, wings with sauce, flavor ball (patented product), french fries and salad.
In addition, in Hacıoğlu restaurants; There are burma kadayif, baked rice pudding, ice cream kadayif, ice cream options and pastry, pastry and water pastry at breakfast time.
Hacıoğlu broke new ground with the opening of Süreyya pasa Hacıoğlu, the world’s first Turkish drive-thru restaurant, in 1997.
Hacıoğlu always keeps its product and service quality high by constantly updating the machinery park it uses in its restaurants with high-tech modern equipment.
DEVELOPING EVERY YEAR
Hacıoğlu restaurants were born from the Hacıoğlu family’s special taste in kebab and lahmacun.
This search for taste, which started in Bursa in 1965, has now turned into a giant brand in the Turkish ready-to-eat food industry with its experience of nearly half a century.
A FOOD GIANT CONTINUOUSLY GROWING
Hacıoğlu, a fast food chain with 100% Turkish capital, is a constantly growing food giant. Since 1993, it has entered into a rapid and robust growth trend. Hacıoğlu currently serves its customers with a wide range of flavors based on traditional tastes, with dozens of restaurants in 11 different cities from Istanbul to Ankara, Konya to Balıkesir, Samsun to Antalya. Integrating different tastes of Turkish cuisine with fast service principles and developing brand new products while preserving traditional tastes, Hacıoğlu continuously increases its competitive power in the market with this innovative approach.
With over 1500 employees, Hacıoğlu is proud to offer the latest quality product to its customers with a high quality service approach.
BRAND VALUE INCREASES
Hacıoğlu knows that one of the most important elements that carries him to large masses and constantly increases his brand value is advertising activities. For this purpose, advertisements for bands and generations are periodically placed on national television channels, and attractive campaigns are announced to consumers. Advertising activities continue in public areas such as metro, shopping malls and ido. Posters, magazine-newspaper advertisements, menu and photographic works, which are included in desktop publications, are also carried out by the Hacıoğlu Advertising Department in cooperation with a professional agency.
